Our Process

If You Are Wondering What We Actually Do, Here’s The Simple Version.

A lot of founders have been burned by agencies that disappear into “doing SEO stuff” for months with nothing to show. Here’s exactly what we do, and when.

Competitor and keyword research process for B2B SaaS SEO

Step 1: We Learn & Understand Your World

Before we touch anything, we spend time understanding your product, your customers, and your competitors. How do your ideal buyers discover solutions today? What questions are they asking, where are they searching, and what’s missing from the current results?

Competitor research

Keyword research

Market gap analysis

Step 2: We Build a Plan You Can Actually Understand

No, it won’t be 40-page decks full of jargon. Just a clear roadmap: what we’ll do, why, and what results to expect, everything tied to your actual business goals, not vanity numbers.

Growth roadmap

Content plan

Lead gen plan

Clear SEO growth roadmap and content strategy planning
SEO execution, content publishing and campaign management in action

Step 3: We Get To Work, And Keep Adjusting

Finally, we start executing things like fixing technical issues, publishing content, and running campaigns. And we keep an eagle eye on what’s working. If something’s not landing, we change it. No “set and forget.”

Technical SEO

Content publishing

Campaign management

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8+

SaaS Brands Served

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3x

Average Organic Traffic Growth

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100%

White-Hat, Penalty-Free SEO

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5

Target Markets Served (SEA + UK)

Sound Familiar?

This Is Who We Help

SaaS founder worried about inconsistent referrals

We’re relying on referrals but they’re inconsistent.

Referrals are valuable, but they aren’t a growth strategy. We help you create a predictable flow of inbound opportunities through search and AI visibility.

Founder frustrated after bad agency experience

We tried an agency before. It didn’t work.

Generic agencies deliver generic results. We build tailored SEO, GEO, and content strategies that help your ideal buyers find and trust your brand, whether they’re searching on Google or using AI.

Busy founder with no time to manage marketing

I don’t have time to manage marketing myself.

You focus on building your product. We handle your SEO, GEO, and content strategy, helping your business get discovered across Google and AI search.

Not Sure Where To Start?

You don’t need to know SEO, GEO, or AI search. Just tell us what’s holding your business back, whether it’s low traffic, inconsistent demos, or an unpredictable pipeline, and we’ll help you understand where the biggest opportunity lies.

Why MarkoMetrics

Anyone Can Promise Results. Here’s What We Actually Do Differently.

There are hundreds of marketing agencies out there. Most will tell you they are data-driven, results-focused, and transparent. So will we, but here’s what that actually looks like when you work with us.

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B2B SaaS Is All We Do

We work exclusively with B2B SaaS companies across multiple industries. That means we understand how software buyers research, evaluate, and purchase solutions. Every strategy is tailored to your product, your ICP, and your market.

Meet the Team
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Your Pipeline Moves, Not Just Your Rankings

We do not celebrate traffic. We celebrate demo calls. Everything we do is built around bringing in people who are actually ready to buy.

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You Show Up Where Your Buyers Are Actually Searching

Your buyers aren’t searching in just one place anymore. We help you show up across Google, AI assistants, and industry resources, so you’re visible when buying decisions are being made.

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You Will Always Know Where Your Money Is Going

Every week you know what went live, what moved, and what is next. No vague reports. No chasing us for updates.

How It All Comes Together

Built To Bring You Closer To Your Next Demo Call

As a specialist B2B SaaS marketing agency, we don’t believe in “set it and forget it.” Every month, we review performance, refine your SEO, GEO, content, and product marketing strategies, and improve your visibility across Google and AI search. We align marketing and sales so that every piece of content serves your customer acquisition goals, not just your rankings.

The Result?
  • More qualified traffic
  • Stronger conversion rates
  • A pipeline that keeps moving through long sales cycles

Analytics & Reporting

We track what matters: traffic, leads, demo bookings. Plus, we explain it in plain language; not dashboards full of numbers you have to decode.

Learn more about our analytics approach

Performance Optimisation

Your strategy evolves with your business. Every month, we analyse performance, uncover new opportunities, and refine your SEO, GEO, and content to maximise long-term growth.

Learn more about performance optimisation

Strategic Insights

You’ll hear from us on what we’re seeing in your industry and your competitors’ moves. So you’re not just reacting; but a step ahead.

Learn more from our blog insights
Who We Work With

Built for Every B2B SaaS Team Driving Growth

Whether you’re leading the business, building pipeline, or growing your brand, we tailor every strategy to your role, your goals, and your buyers.

Founder / CEO

The Founder Who Wants Predictable Growth

You’re focused on building your product and growing the business. We build an organic growth engine that helps your company get discovered across Google and AI search, bringing qualified buyers to your website while you focus on what you do best.

Book a Strategy Call
Head of Sales / Growth

The Sales Leader Who Needs More Qualified Pipeline

Your team needs conversations with the right buyers, not just more traffic. We help attract decision-makers who are actively researching solutions like yours, creating a steady pipeline of qualified opportunities.

See Our Services
Marketing / Growth Lead

The Marketing Leader Who Actually Wants Content That Delivers

Every strategy, page, and piece of content is built around your ICP and buying journey. Instead of chasing vanity metrics, we focus on improving visibility, building trust, and generating measurable pipeline.

Our Content Approach Social Media Strategy

Get a Free, Honest Website Growth Audit

We’ll review your SEO, AI search visibility, technical performance, and content to uncover what’s limiting your growth. You’ll receive practical recommendations you can act on, whether you work with us or not.

Strategy Call
In-depth Audit
Growth Roadmap
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What to Expect

Here’s What The First Few Months Will Look Like

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We take a deep dive into your website, competitors, audience, and search landscape. By the end of the first month, you'll know what's limiting your organic visibility and exactly what we'll prioritise to drive long-term growth.

With the foundation in place, we optimise your website, implement technical improvements, and publish strategic content. You'll begin seeing stronger visibility across Google and AI search, along with early signs of organic growth.

Your strategy starts gaining traction. As your visibility grows across Google and AI search, you'll see more qualified traffic, stronger engagement, and an increasing flow of demo opportunities.

We build on what's working and improve what isn't. Instead of spending more, we focus on making your marketing more effective, efficient, and sustainable over time.
FAQ

Questions Founders Usually Ask Us

We help B2B SaaS companies show up when their ideal customers search for solutions - through SEO, content, and AI search optimisation. We also help with outbound, so your pipeline doesn't depend on inbound alone.

SEO is a slow build, not a switch. Most of our clients see real movement in 3 to 6 months. If you're running outbound or cold email, conversations can start within 4 to 8 weeks.

No, not at all. Honestly, the earlier you start, the more advantage you build because SEO compounds over time. We work with founders just like you who are getting started, all the way to teams scaling fast.

We only work with B2B SaaS companies. So we’re not learning your world on your dime. And we combine SEO with AI search visibility and outbound, instead of making you hire three different vendors.

It depends on your goals and where you're starting from. We keep pricing simple and tied to outcomes. Book a free call, and we'll give you a straightforward answer; no generic “starting from $X” games.

Yes, of course. And it's a real audit, not a sales pitch in disguise. You'll walk away with insights you can use, whether or not we end up working together.

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Ready For Your Website To Start Working For You?

No pressure, no sales script. Let’s just have a conversation about where you are, where you want to be, and whether we’re the right fit to help you get there.

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